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André's Story

Experience Others Draws Upon

André walked away when he was at the top of a very successful 26-year corporate career with Australian and multinational organisations where he progressed from HR Manager to HR Director to Regional Head of Capability Development to Sales Leader to Managing Director. 

He did this for three reasons:

  • To be liberated from the corporate shackles, so he could directly focus on continuing to develop his own ideas around the development of people.
  • To work directly with people either one-on-one or one-on many - from the C Suite, to front-line leaders; salespeople; and all types of professionals without having to deal with the corporate administrivia.
  • To have the autonomy to start-up and grow businesses he was passionate about.

Consequently, over the last 17 years he has started up and profitably grown multiple businesses in Australasia which he leads from his base in Sydney Australia:

  • The Ariel Group Australasia which he co-founded in 2014 to bring the best practices from actor training, adult learning, corporate facilitation and business experience to help leaders, managers, salespeople and other key professionals develop their unique executive/leadership/sales presence.
  • Forum India Learning Solutions Pvt Ltd – a corporate leadership and sales training company which he established in 2008 in India with a team of young professionals. Today acts as Chairperson and Advisor for this organisation.
  • andrealphonso.com from which he conducts his executive coaching, consulting and speaking work.
  • leaderxlr8.studio – his most recent international collaboration with Darren Bagshaw (Canada) focusing on e-learning solutions. In 2025 they launched their first program “The Leadership Excelerator - Leading with your Head, Heart, Hands & Feet” to quickly onboard first time team leaders so they can build their skills and confidence fast.


André Alphonso in a suit and tie is holding a microphone and smiling.

Over his professional career:

  • he has trained over 30,000 people in leadership skills, selling skills, and professional and personal development areas.
  • he has worked in and consulted with over 20 different industries: ● Advertising ● Airlines ● Automotive ● Banking ● Business Process Outsourcing ● Construction ● Education ● Energy ● Fast Moving Consumer Goods ● Funds Management ● Government ● Hospitality ● Information Technology ● Insurance ● Manufacturing ● Media ● Medical Devices ● Mining ● Not for Profit ● Pharmaceutical ● Professional Services ● Real Estate ● Retail ● Telecommunications.
  • he has physically worked in 14 countries across the world and still counting.
  • he is the co-author of “Strategic Connections – The New Face of Networking in a Collaborative World” released worldwide in 2015. He is featured in the book “50 Unsung Business Heroes Volume 2” released in March 2019.
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